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Business Development

Walmart’s ‘Women’s Enterprise Support Program’

FTF-I facilitated participation of its members in ‘Women’s Enterprise Support Program’ (WESP) supported by Walmart. Two of our members were selected for the capacity building program. The members got training on how to make their businesses more robust and become potential suppliers to Walmart.

Partnership with Myroots.desi

The collaboration with the e-marketplace Myroots.desi, previously named EthniQDesi, started in 2016. It has been a success due to the high demand for Fair Trade products. The online platform curates Indian ethnic fashion wear for women and was realized by a group of female entrepreneurs from IT background. It provides a good reach to the products made by artisans, weavers and organizations working at the grass-root level, as it increases their visibility.

On 20th July 2016, FTF-I met EthniQDesi to formalize the collaboration. It was decided to create a space for FTF-I members in which focused marketing campaigns can be run to create awareness about Fair Trade among consumers. In the afternoon an interactive

session, for the Delhi-based members interested in the platform was organized. It permitted to analyse communication strategies in order to improve the products’ presentation and therewith enhance the products’ quality perception. After the pilot phase, the partnership is now ensuring a new sales outlet, thanks to a virtual interconnection between artisans and consumers.