About
Upasana is located in Auroville in Southern India.
It is a place where responsible design, wisdom of Indian culture, social business, and spiritual progress get woven together seamlessly.
At Upasana we believe in creating design for change, a sustainable future through fashion, creating clothes that go beyond beauty and vanity.
Upasana was born in 1997 in the heart of Auroville, a place where humanity is the only religion, where men and women of all countries are able to live in peace and progressive harmony above all creeds, politics, and nationalities.
Uma, the founder of Upasana respects traditional art and culture.
India is still one of the few countries, which communicates strongly through their traditional textiles.
But with artisans fleeing away to look for alternate livelihoods because of lack of work and appreciation, India is losing its craftsmanship.
Hence, Upasana was conceived building up on the idea of rehabilitating this dying art.
Since its inception, Upasana has taken up a wide variety of projects to make socially responsible design happen.
The projects vary widely in the range of ideas that they cover and the lives that they touch in the process, collaborating actively with artists, volunteers, activists, weavers, designers and the society.
Our goal at Upasana is to establish a business that gives back much more to the society than what it draws, and we have always received overwhelming amounts of support & acceptance in our mission.
Product Line
High frequency clothing - healing textile - organic khadi - pure indigo
Contact Information
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