The SEWA Trade Facilitation Centre (STFC) represents a unique and innovative movement where marginalized artisans themselves are the producers, owners, shareholders and managers of their own company. STFC works a bridge linking these vulnerable informal workers with the global market by sustained, profitable, and efficient coordination of design, production, and marketing of traditional embroidery.
The goal of the STFC is to ensure that rural craftswomen in the informal sector have socio-economic security and full employment by building a grassroots’ business enterprise of the artisans. STFC works with around 15000 artisans across India. Their struggles and hard work are embodied in each product that we bring to our customers. STFC works with around 15000 women artisans who are into ethnic embroidery. To them it’s a visual expression of their perception of their world around them. The kind of products embroidered and the motifs used, tell us about the region, caste, marital status and the lifestyle of the each group. Besides this STFC works with a number of groups across India. The skills that they represent include Block Printing, Kalamkari and Weaving.
Apparels, Lifestyle Products, Accessories, Home Furnishing