SETU’ in Sanskrit means ‘the bridge’. As indicated from the name, `SETU-The Bridge to Artisans’ acts as a bridge between the underprivileged/marginalized artisans and the international/affluent markets, at the same time, working for social, economic and environmental well-being of the artisan communities. Most of the artisan communities across the world are rich with local, traditional art forms, but lack the knowledge and means for access to markets. SETU takes up the role of bridging this gap and provides them with the necessary resources to produce functional goods using their traditional art. These products are then promoted in international markets as a means to achieve economic and social development for these communities.
Fair trade practices are used to give our artisans self sustainability, self-confidence, and pride in their art. SETU is working to improve their overall state of development including health care, education and infrastructure. They also use as many natural and recycled/reused materials/processes as possible to be environmentally responsible.
SETU is a for profit company with the goal to promote economic and social well-being in the world.
Crafts: Accessories, Customizable Products, Fashion Wear, Home Décor, Jewellery, Lifestyle Products